Paige Spiranac attends the Sports Illustrated Swimsuit Celebration of the 2024 Issue Release. | Photo by Alexander Tamargo/Getty Images
Paige Spiranac has quickly become one of the most popular figures in golf, and her latest deal with WME Sports emphasizes that.
Paige Spiranac continues to grow in popularity.
Fresh off her appearance at the Sports Illustrated Swimsuit Release, Spiranac has signed a deal with WME Sports, thus becoming the latest star to sign with the agency’s golf division.
WME Sports, a subsidiary of the Endeavor Group Holdings, represents high-profile talent, athletes, and media while having an ownership stake in WWE and UFC.
Ari Emmanuel serves as the CEO of Endeavor Group Holdings, which expressed interest in negotiating a deal with the PGA Tour last fall. But the tour ultimately went in a different direction, scoring a $1.5 billion investment from the Strategic Sports Group (SSG) as it continues to hold negotiations with the Saudi Public Investment Fund (PIF).
Nevertheless, amid the division within the men’s professional game, YouTube stars—like Bryan Bros Golf and now Bryson DeChambeau—and social media moguls—such as Spiranac—have created expansive opportunities and content online. As a result, they have gained millions of fans through their platforms.
Spiranac has more social media followers than Tiger Woods.
“I’m incredibly excited to be joining the WME Sports family and working with their golf team to help me write the next chapter in my story,” Spiranac said in a statement. “
With their wide-ranging capabilities across sports and entertainment, we’re going to create new experiences to strengthen the digital bridges with my fans.”
A phenomenal player in her own right, Spiranac played Division I golf at the University of Arizona and San Diego State University, winning all-conference honors in the Mountain West twice.
She tried to make it on the LPGA Tour after college, but unfortunately, it was not meant to be. Despite that, the Colorado native provides instruction, gives commentary, and shoots livestreams on her social media, garnering plenty of attention from around the world.
Her popularity will continue to soar now that she has signed with WME Sports, one of the most prominent media agencies.
Jack Milko is a golf staff writer for SB Nation’s Playing Through. Be sure to check out @_PlayingThrough for more golf coverage. You can follow him on Twitter @jack_milko as well.
