Scottie Scheffler celebrates his win at the 2024 Travelers Championship. | Photo by Keyur Khamar/PGA Tour via Getty Images
Scottie Scheffler and Tom Kim had an entertaining battle down the stretch, which bumped CBS’s television ratings.
Scottie Scheffler’s historic sixth win of the season at the Travelers Championship produced a nice ratings bump for CBS Sports and the PGA Tour.
The network delivered its most-watched Travelers Championship final round since 2021, up seven percent from the 2023 edition, which saw New England native Keegan Bradley triumph in front of his hometown crowd.
Sunday’s coverage averaged 2.607 million viewers and peaked with 4.330 million viewers between the 4:30 p.m. and 4:45 p.m. ET quarter hour—impressive metrics considering the PGA Tour bumped tee times up an entire hour due to pending weather. The 2.607 million viewers is in reference to the 2:00 p.m. to 5:00 p.m. ET window. It is also worth noting that the playoff between Scheffler and Tom Kim concluded before 5:00 p.m. ET, a full hour before CBS typically concludes its final-round coverage.
In addition, CBS Sports announced that Sunday’s final round was the most-streamed Travelers Championship round ever on its streaming platform, Paramount+. The network did not provide specific numbers related to its streaming service.
Nevertheless, these numbers come on at the end of a thrilling three-week stretch.
Before the Travelers Championship, Scheffler fended off Collin Morikawa at the Memorial, and Bryson DeChambeau won the U.S. Open in one of the best major championships in recent years.
Jack Milko is a golf staff writer for SB Nation’s Playing Through. Be sure to check out @_PlayingThrough for more golf coverage. You can follow him on Twitter @jack_milko as well.
