Deion was waiting. Now he pounced.
Colorado State head coach Jay Norvell took a shot at in-state rival Deion Sanders when he made a comment about Coach Prime’s propensity to wear sunglasses.
I went back through Jay Norvell’s Coaches Show to see if there’s any added context to his comments about Deion.
There….isn’t. Pure rivalry fodder Take a listen: pic.twitter.com/nlxqPzen0U
— Richie Cozzolino (@RichieCozz) September 14, 2023
Deion Sanders, ever the master of marketing, didn’t miss a chance to take this to another level (one where there’s money to be made). On Friday morning the Colorado head coach executed a masterful play to get his new sunglasses a whole lot of attention.
It began with a meeting with his players where they all got a pair.
Everyone on the team rocked a pair of Deion’s new Blenders, and then we was off to First Take to continue the trend — giving everyone on the set a pair of their own too.
Colorado are rolling after a 2-0 start, making Sanders’ team the talk of the country. A lot of people love the swagger he’s bringing to the game, and an equal amount of people hate it — but whatever you think, the man has made the school a talking point in a way they’ve never been before.
Now he’s turning typical message board banter into a genius way to make sure as many Colorado fans rock his sunglasses as possible this season. He’s turned a fashion accessory into a statement, one about being yourself, not apologizing, and being ready to kick some ass.
Colorado by 50.
