Golf fans will be treated to fewer ads during this week’s API broadcast on NBC.
Golf is the hardest sport to watch for fans of the game. This isn’t the case because of the quality of the game, but the manner in which it is played.
An entire football game takes place on one singular field. Basketball belongs on a court. A baseball diamond can be seen in totality as well. You get the point.
In golf, there are countless balls in play at one single time and on a number of different holes. No one pair of eyes can observe all of the action simultaneously.
Beyond this particular challenge, golf broadcasts have made it even more difficult to watch in recent years. Commercial loads have been intense during various golf tournaments, which add to the difficulty of absorbing a game with so much happening across the board all at once, as noted. Golf fans have, shockingly, complained about this all over social media because… well, because it is annoying.
It appears as if those cries have been heard. NBC Sports announced on Tuesday that there will be fewer commercials during this week’s Arnold Palmer Invitational at Bay Hill, both during the Golf Channel and NBC broadcasts. In lieu of television ads, there will be a focus on player-caddie conversations.
There will be fewer commercials during this week’s broadcast of the Arnold Palmer Invitational.
Mastercard, the presenting sponsor of the annual PGA Tour stop at Bay Hill, will have its traditional commercial load repurposed for live golf segments that focus on interactions between players and caddies.
The rollout, part of the PGA Tour’s Fan Forward initiative, will begin Thursday and through Sunday on both Golf Channel and NBC.
“In addition to wanting more live golf action, fans are telling us they are more entertained when they can see and hear a player’s pre-shot process in the heat of the competition, and we are excited to work with Mastercard and NBC/Golf Channel to step back and allow fans to experience those intimate, real-time interactions during the telecast this week,” said PGA Tour commissioner Jay Monahan. “Through Fan Forward, our fans are providing a roadmap for innovation and experimentation across every area of the Tour – and while there is no single enhancement that will change everything for the better – the ability and willingness to test new features, in concert with our players and partners, is key to giving fans more content choices and deeper access to the PGA Tour and its stars.”
This is certainly a step in the positive direction, but it still seems a bit away from the desired goal. Golf fans have a simple request here, Jay. We want to watch golf. Conversations with players and/or caddies are interesting, don’t get me wrong, but the crux of the issue is that commercials or conversations take away from the ability to watch the actual golf.
I don’t want to complain just for complaining’s sake, and to be clear I prefer this reality to normal commercials. It stands to reason that these conversations will include some level of sponsorship, maybe even just a visual one, but it is an evolution in a mild sense so I will give the Tour some props.
Let’s see it in action now and then really offer some judgment.
