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Caitlin Clark broke an unbreakable record, and Nike knew exactly how to respond

Nike’s new Caitlin Clark ad celebrating scoring record is perfect in every way

Caitlin Clark entered Iowa’s game against the Ohio State Buckeyes on Sunday afternoon on the brink of breaking one of the most unbreakable records in all of sports: Pete Maravich’s career scoring mark in DI college basketball. Clark had broken Kelsey Plum’s women’s scoring record a couple weeks back, and needed only 18 points to break Maravich’s mark of 3,667 points which had stood since 1970.

Clark broke Maravich’s mark on two free throws just before halftime. When it happened, Nike had a wonderful new ad ready to go in Iowa City. First, Nike put up a full body image of Clark shooting a deep three-pointer on the side of an apartment building. Then Nike put up another advertisement with a hoop on a parking garage across the street, with the phrase “This was never a long shot.”

holy cow nike added a hoop sign on the opposite side of the street so she’s actually shooting pic.twitter.com/r8nkqJMQvy

— whitney medworth (@its_whitney) March 3, 2024

Nike had been building up to this moment with a series Clark billboards over the last week. They saved their best for last, but that wasn’t all.

When Clark finally broke Maravich’s record, Nike released this fantastic digital ad listing her career accomplishments.

It takes a once-in-a-generation player to break a record that’s stood for generations.

Congratulations to @caitlinclark22 — the new owner of the all-time NCAA scoring record. pic.twitter.com/bgbmu4cmC8

— Nike Basketball (@nikebasketball) March 3, 2024

It was a full day for Clark. She got to meet her idol Maya Moore after the game, and she squealed like a little kid on Christmas morning when it happened.

Most importantly, No. 6 Iowa beat No. 2 Ohio State, 93-83. Here’s the video of Clark hitting the free throws to break Maravich’s record.

I almost wished she did it with a logo 3, but Caitlyn Clark, the top scorer in men’s
or women’s college basketball history, is an absolute bucket

pic.twitter.com/ObbRIwzBCb

— Langston Wertz Jr. (@langstonwertzjr) March 3, 2024

What a Senior Day for Clark. Iowa will soon be off to the NCAA tournament. Clark has already declared for the 2024 WNBA Draft, and will be the first pick to the Indiana Fever.

Enjoy Clark’s final moments in college while you can. We may never see a career like this again.

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