With their 2024 schedule release video, the New England Patriots leaned into a classic movie set in Boston
For social media departments of NFL teams, the yearly schedule release has become their Super Bowl. Over the years teams such as the Los Angeles Chargers, the Atlanta Falcons, and the Carolina Panthers — to name a few — have done tremendously creative videos to announce their upcoming slate of games.
This year, the New England Patriots went to Hollywood for inspiration. Or, perhaps more accurately, Hollywood’s vision of the Boston area. With their schedule release video, titled “Good Jules Hunting,” the Patriots released a video that parodies “Good Will Hunting,” with Julian Edelman in Matt Damon’s role, Rob Gronkowski in Ben Affleck’s role, Ernie Adams in Robin Williams’ role, and it even features a cameo from Evan Lazar, noted analyst for Patriots.com:
Perhaps the best part? The reference to another Affleck movie about the Boston area, “The Town,” at the very end of the video.
You can be sure that Boston Celtics head coach Joe Mazzulla will appreciate that ending.
